H&M's Tribute to Marimekko

If you've been up-to-date with your online fashion news, you would have read that various blogs and sites are anticipating H&M's 'Tribute to Marimekko'. You may have wondered what the heck is Marimekko. Well, at least I did. According to H&M's press release, Merimekko is "the Finnish textile company that has thrilled since the 50s with its bold, bright colour." It's apparently "well known for vibrant bold simple prints," and oh, get this: "It was fashion icon Jackie Kennedy that put Marimekko on the international map when she wore their dresses during her husbrand's 1960 presidential campaign."

And if you were anywhere near an H&M store over the weekend, you would probably have noticed that the collection is out. Actually I don't think anyone could have walked by an H&M store and not notice the collection -the collection basically consists of a bunch of crazy, colourful prints. My friend and I went into the Reagent Street store on Friday night and all I thought was, as if H&M wasn't hard enough to navigate -now these crazy garments are making the store layout even more confusing! You can obviously tell that I was not impressed by the window display or the clothes inside the store.

When I got home, I checked it out properly online and let's just say it didn't look any better online. Now I admit I am not a particularly creative or crazy dresser, but I'm usually pretty open to old and new designs out there (as long as I'm not buying it.) But all the clashing colours and the prints were just too much for me.

These pants are just crazy! They look more costume-perfect for a music video or Halloween. I hope I actually see someone wearing them on the streets just so I can see how they look in action!

And the designers seemed to really like the maxi-dress -a silhouette that I'm not too fond of, and the maxi-skirt. I just think the manequinns look like they have bedsheets or curtains wrapped around them! Plus, I'm really not a fan of the combinations -I can't stand that shade of army orange and green together!

I did find this pink and blue blouse, and black and white dress to be ok. (Although certainly not ok enough for me to buy them.)

I thought the best items out of the collection were the swimsuits, although that doesn't say much for the collection since I don't even have much of an opinion on swimsuits to begin with.

This collection is meant to "take you all the way from the city street to the heat of the beach." I can only picture myself on city streets and possibly small cities in the EU, so obviously I am not this collection's target customer. Maybe that's why I don't like this collection. I just don't understand why some of the blogs and sites out there were so excited about it. Am I the only one who isn't impressed with the collection, or do I simply not know how to appreciate it?

Image Credits: http://www.hm.com/


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